Marketing and Communications Director
We are hiring a full-time bilingual Marketing and Communications Director to deepen brand engagement and expand community connections.
Who we are
Interwoven Connections provides education, advocacy, and community to the tapestry of families connected to adoption, kinship and customary care relationships, as well as those at risk of breakdown because of complex needs; and the professionals who support them. We seek innovative ways to ensure family preservation, where every member of the family has what they need to grow and belong.
We envision a future where every family has equitable access to support, resources, and community. By breaking down isolation and supporting vulnerable families in need of innovative parenting approaches, we enable family preservation and well-being though strong and healthy connections.
Position Summary:
As the Marketing and Communications Director for our charitable organization, you will be responsible for planning, developing, and effectively implementing innovative strategies and campaigns that promote Interwoven Connections’ brand, identity, and family support programs across multiple channels and platforms, to grow and retain Interwoven Connections’ target audiences and communities.
Reports to:
Executive Director
Key Responsibilities:
You will lead the development and execution of marketing, communications, and community engagement plans that align with our brand, mission, vision, and values, and effectively reach diverse communities through both traditional and digital media channels.
You will build brand awareness and engagement for the organization and its programs by developing inclusive, accessible messaging, story-telling, and visual identities that convey our impact, and value.
You will cultivate a strong digital presence by overseeing and directing social media platforms, website content, and coordinated email campaigns that engage and inspire our communities.
You will effectively plan and manage the marketing budget including quarterly business planning and forecasting, while balancing cost-efficiency and optimal resource utilization to deliver measurable returns.
You will manage and mentor a dispersed, collaborative marketing team; developing team members to ensure they have the skills and resources necessary to innovate and succeed.
You will align marketing resources and capacity to design engaging touchpoints in a caregiver’s support journey, specifically in the acquisition of new community members and ongoing community engagement/retention.
You will collaboratively develop communication materials, including newsletters, annual reports, fundraising/charitable giving asks, advocacy, and other marketing communication pieces that accurately and consistently represent the organization's work and achievements.
Qualifications:
Bachelor's degree in marketing, communications, public relations, or a related field, plus minimum 3+ years of experience in marketing or communications senior/leadership roles in a nonprofit or related setting.
Strong proficiency in brand management, digital experience design, social media strategy, email marketing, content creation, marketing analytics, and website optimization.
Demonstrated experience in developing and executing successful marketing and communications campaigns that achieve measurable results.
Creative and strategic thinker with excellent problem-solving skills, able to adapt to changing circumstances and prioritize multiple objectives.
Passionate about social impact and committed to working collaboratively with a diverse group of stakeholders to achieve common goals.
Exceptional verbal and written communication skills in English with the ability to communicate clearly and persuasively to a variety of audiences both in person and through digital channels.
French-language proficiency is a requirement in this role.
As an organization that provides peer support and system navigation for families formed through adoption, kinship, or customary care arrangements, priority may be given to applicants with lived experience or close affiliation to adoption, kinship, or customary care.
Compensation:
Annual salary of $65K - $75K
Three weeks of paid vacation, plus six days of personal time off, and 12 statutory holidays.
Group benefits include Life and Dependent Life Insurance, Critical Illness, Accidental Death and Dismemberment, Long Term Disability, Heath Care, Dental and an EAP program.
Working Conditions:
Is a virtual work arrangement from home office anywhere in Ontario. A quarterly 2-day in-person meeting in Ottawa is a requirement.
This is a public/community-facing role, and in-person community engagement work will be periodically required.
Flexible, self-directed schedule, with occasional requirement for evenings and weekends.
Overtime only as authorized and pre-approved.
Recruitment and Selection Process:
To be considered for this position, you must include a cover letter and current resume with your application. We encourage all applicants to identify their strengths and experiences supporting diverse communities in their cover letter.
Submit your resume and cover letter by email to marketing_jobs@interwovenconnections.ca. Please note that only individuals selected for interviews will be contacted. Start date is December 2, 2024.
Interwoven Connections is an equal opportunity employer. Candidates from equity deserving groups are strongly encouraged to apply. We prioritize hires from the communities we serve, balanced with a critical need for a diversity of marginalized experiences. Priority is given to qualified candidates who have lived experience in adoption, kinship, customary care and/or foster care.
Interwoven Connections is committed to a selection process and accessible work environment that is inclusive and barrier free. Accommodation will be provided at all stages of the hiring process, as required by Interwoven Connections’ Accessibility Policies. Applicants can make accommodation requests for the interview or selection process in advance by contacting Lianne Pepper at hr@interwovenconnections.ca.
Interwoven Connections is an equal opportunity employer. Candidates from equity seeking groups are strongly encouraged to apply. We prioritize hires from the communities we serve, balanced with a critical need for a diversity of marginalized experiences.
We are committed to a selection process and work environment that is inclusive and barrier free. Accommodation will be provided at all stages of the hiring process if requested.